Report: DirecTV Has Won the Hulu Bidding War

HuluSeveral sources with knowledge of the ongoing Hulu acquisition talks tell PandoDaily that a deal is imminent and that DirecTV is the likely victor. The acquisition price will be written with a “B,” according to our sources, but just barely. It’s no secret that Hulu’s owners are seeking an acquirer for the premium streaming video on demand (SVOD) platform. Over the last several months reports have surfaced of bids from DirecTV, Time Warner Cable, Yahoo, KKR, Guggenheim Digital, The Chernin Group in partnership with AT&T, and Silverlake Partners in partnership with William Morris Endeavor Entertainment. To further muddy the waters, the company is being advised by Guggenheim Partners, a sister company to the above mentioned bidder. The latest round of negotiations have ranged in price from half a billion to more than a billion dollars, with various deal structures, terms, and demands thrown around for good measure.

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