Netflix officially launched its personalized profiles Thursday, rolling out the new feature to iOS devices, the Xbox 360 and the PS3 as well as the Netflix.com website and a number of connected devices, including the Apple TV. The feature will allow Netflix subscribers to personalize a total of five profiles per account, which will each offer a separate queue and individual content recommendations. This means that parents will finally be able to separate the recommendations based on their kids’ viewing from their own. Wii users will get access to the feature in mid-August, Netflix’s VP of product innovation Todd Yellin told me during a phone conversation this week. Android tablets and phones will get profiles by the end of the year. Netflix first showed off profiles at CES in January, and has been thoroughly testing the feature since.