Google recently announced it was getting rid of its “20% policy,” which has given us products like Gmail, Google Talk and more. This policy let Google employees work on their own side projects one day a week, whatever they may be. The policy was so popular that many other Silicon Valley companies followed suit and encouraged out-of-the-box ideas. So why did Google get rid of the idea? Google has shifted its focus into “doing fewer things, better” and, according to some employees, the process for getting a side project up and running had become more difficult than ever. Engineers had to seek approval for everything and were responsible for their projects’ maintenance. Management had also reportedly been discouraged from green-lighting independent projects. Google’s still in the innovation business – its Google X facility works on “secret” projects, and Google has launched Google Glass and Project Loon this year. While the company’s 20% policy may be a thing of the past, Google will always look to the future.
Shelly Palmer Radio Report – August 27, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).