Apple has lured away top Nike design director Ben Shaffer, according to a source at Nike with knowledge of the details behind Shaffer’s departure. At Nike, Shaffer was the Studio Director of the Innovation Kitchen. This is Nike’s research and development lab where new product designs are created. Under Shaffer’s lead, Nike was named the most innovative company in 2013 by Fast Company. Nike’s Innovation Kitchen has been responsible for wearable products like the popular Nike Fuel Band, and most recently, the Flyknit shoe. With Apple’s continued development of its own wearable watch-like device, Shaffer’s experience in working on the Fuel Band will be critical. The Nike Fuel Band is a popular product amongst Apple executives, including Apple CEO (and Nike Board member) Tim Cook and former Hardware lead Bob Mansfield.