PayPal announced a new way to better connect merchants with customers through the use of their mobile device. On stage at the TechCrunch Disrupt conference, the commerce company unveiled Beacon, an add-on piece of technology that lets customers pay for goods at their favorite stores without needing to take out their phone — it’s all done through Bluetooth technology. In conjunction with Monday’s news, PayPal is launching its Mobile In-Store API for retailers and developers. Hill Ferguson, PayPal’s Vice President of Global Product, said that the company has been focusing on mobile to help people better find the things that they need. Utilizing Bluetooth Low Energy technology, PayPal Beacon gives consumers the ability to have control over what they want. The device is inserted into a wall outlet in merchant stores and removes friction in the customer experience.