Amazon launched a new program on Tuesday specifically aimed at developers who optimize their apps and games for its Appstore and Fire OS. Called Appstore Developer Select, the initiative gives developers marketing and economic benefits to improve app discovery and increase sales. Developers receive credits equaling 25 percent off their first $2,000 in AWS services annually. As for their work, Appstore Developer Select apps receive “premium placement” in the Amazon Appstore, 500,000 ad impressions on the Amazon Mobile Ad Network, and automatic inclusion in the Amazon Appstore Coins Reward category. The last point means customers get 250 bonus Amazon Coins for their first purchase of any qualified app or in-app item, and receive up to 30 percent back in Coins on future purchases.