Microsoft is serious about gaining mobile market share. The company has reportedly been talking to HTC about adding its Windows operating system to HTC’s Android-based smartphones at little or no added cost. It makes sense for Microsoft to talk to HTC, as it is the first company to make both Windows and Android phones. But HTC hasn’t unveiled a new Windows-based handset since June and reportedly has no plans for any in the future. Microsoft owns 3.7 percent of the market, and is serious about its mobile division. The company bought Nokia’s phone business last month for $7.2 billion, and has really stepped up its attempts to gain market share. If the company can ever truly gain traction in the mobile world, this is a good time, as BlackBerry has crumbled and the market’s third spot is up for the taking. This move is still in the earliest of stages, but could give users a new, unique choice and make smartphones exciting again.
Shelly Palmer Radio Report – October 9, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).