Amazon has announced a content deal with fledgling film studio A24, one that will see Amazon’s Prime Instant Video gain first and exclusive access to all A24’s current and upcoming movies after they hit DVD and Blu-ray. Launched a little over twelve months ago, A24 is a New York-based company that distributes, finances and produces feature-length films, including Sofia Coppola’s The Bling Ring and James Ponsoldt’s The Spectacular Now. The battle of the streaming services is certainly heating up – in the US alone, both Amazon and Netflix have taken to creating original content to differentiate themselves. But the battle continues to make their respective platforms as appealing as possible with exclusive tie-ups such as this.