Netflix quietly added a handful of 4K HD videos to its catalog this week to prepare itself for a wider launch of ultra high-definition video content in the coming months. So far, the titles added to the catalog only consist of footage that Netflix regularly uses for internal tests — but a spokesperson confirmed that the company “hopes to launch Ultra HD next year.” It looks like Netflix added a total of seven videos to its catalog earlier this week. One is titled El Fuente: 24 MP, and its description promises “an example of 4K at 24 frames per second.” The footage itself includes people riding on bycicles, scenes of a wholesale produce market and kids playing in a fountain — test footage to examine the quality of 4K streaming under different conditions. But soon, Netflix could offer a lot more compelling 4K fare.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.