Netflix

NetflixNetflix is giving itself a makeover. The video service has overhauled the presentation most subscribers see when they watch Netflix on TV, using devices like Roku boxes, Sony’s PlayStation consoles, smart TVs and Blu-ray players. The new look is supposed to debut later in the day on Wednesday. Or you can trust my description: Netflix is adding more images, and information, to its screens. It’s all designed to make you more likely to click on a video and watch it. The goal, of course, is to get you to watch more Netflix, so you’ll be more likely to keep paying $8 a month for the service. Netflix executives are proud of the facelift, which they described as the “biggest change to the Netflix experience in our history.” What’s at least as interesting to an outsider, though, are the reasons you won’t see the new look on all the devices that connect Netflix to TVs.

Read the full story at All Things D.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe