Snapchat Says Nearly 3 in 4 Users are Female

SnapchatRoughly 70% of Snapchat users are women, the chief executive of the messaging app said at a closed-door Goldman Sachs conference Wednesday. Co-founder and CEO Evan Spiegel said Snapchat users are sending 400 million “snaps” a day on the service, where messages disappear after a few seconds, according to a person who was present at the meeting. He said half of Snapchat’s users have tried out “stories,” a feature the company introduced last month to link multiple messages together. The on-stage interview, titled “What Lies Ahead for Snapchat,” covered the two-year-old company’s plans after spurning a roughly $3 billion acquisition offer from Facebook. Snapchat has not disclosed its number of users. Spiegel was asked about user numbers Wednesday but declined to discuss them.

Read the full story at The Wall Street Journal.

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