Google Wants to Build the World’s Best Personal Assistant

GoogleGoogle Search is changing rapidly. Given the company’s love of small, rapid-fire updates, its sometimes hard to keep track of where the company is going, but earlier this month, at the LeWeb conference in Paris, Google Engineering Director Scott Huffman presented a pretty compelling overview of the direction Google is taking in search. Here’s the gist of it: Google knows our expectations of what a search engine should be able to do is quickly changing. The old “ten blue links” search results page is quickly going away for something far smarter that, according to Huffman, will resemble a personal assistant more than the search tool Google that launched over fifteen years ago. Indeed, that’s what Huffman considers Google’s goal: creating the ultimate personal assistant. The next generation of search, he said, is all about making “all your tasks as you go through the day simpler and quicker.”

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