Hulu Hits 5 Million Customers: Half Stream Exclusively on Devices

HuluHulu was born on the desktop computer, and existed there for some time before it began appearing on portable and set-top devices. Part of that was Hulu’s ties to the Flash framework for DRM and other content-provider requirements. But 2013 marks a watershed moment for the service as it says roughly 50% of its now 5 million Hulu Plus subscribers are streaming exclusively on devices. That’s not some on the desktop computer and some on tablets, it’s all on devices like phones, iPads and set-top boxes like Roku and Apple TV. And more than half of all consumption on the service is done in the living room — a statistic that will warm the cockles of any cord-cutting enthusiast’s cold heart. Hulu CEO Mike Hopkins also notes today that Hulu will reach $1B in revenue in 2013, up from $695M in 2012.

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