We Did Far More Holiday Shopping on iOS Devices Than Androids

Android and iOSAfter winning the Black Friday shopping war against Android, iPhones and iPads scored a similar “win” when it came to Christmas Day online shopping in the United States. According to data from IBM analytics, which tracked about 800 nationwide retail sites, Christmas Day online sales were up 16.5% compared to last year. Mobile traffic was “the highest we’ve seen over this holiday season, accounting for 48% of all online traffic, up 28.3% compared to the same period last year,” IBM says. Overall, “mobile sales also reminded strong, approaching 29% of all online sales, up 40% over 2012. Smartphones drove 28.5% of all online traffic compared to tablets at 18.1%, making it the browsing device of choice. When it comes to making the sale, tablets drove 19.4% of all online sales, more than twice of smartphones, which accounted for 9.3%.”

Read the full story at Boy Genius Report.

Author: