Time Warner Cable recently introduced a new bundle aimed to win back cord-cutters who think cable TV has become too expensive. The “Starter TV with HBO” bundle includes access to 20 channels, including local channels in HD, as well as HBO and HBO Go, for $30 a month. If this sounds familiar, that’s because it is; Comcast started offering a similar bundle in October. While it’s a step in the right direction, Time Warner’s newest bundle isn’t as appealing as it is at first glance. You’ll still need to rent a cable box, which currently costs $10 a month. Add in taxes and fees and you’ll wind up with a bill close to $50 a month – and that still doesn’t include internet access or a DVR. Cable companies like Time Warner and Comcast are scrambling to regain the market share they’re losing, but these types of bundles alone won’t get the job done. A major shake-up is coming in the world of cable TV – it’s just a matter of who will blink first.
Shelly Palmer Radio Report – December 13, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).