The internet has made digital media king in almost every realm, but a new study shows that it hasn’t quite conquered the book market. Market research firm Voxburner recently polled 16 to 24 year olds in the UK. When asked if they preferred physical products or digital content, almost two in three polled said they preferred physical books to e-books, showing that the Kindle and Nook haven’t taken over quite like their audio and video media counterparts. So why are e-books lagging so far behind other digital platforms, like music and video games? There’s a major divide over price – nearly a third of those polled think e-books should cost half as much as they do now – but the bigger reasons are more sentimental. Many said they like the smell of books, like having full bookshelves and want to show off what they’ve read to family and friends. One day, maybe Amazon or Barnes and Noble will release an e-book with smell-o-reading, but until that day comes, the printed word may remain king.
Shelly Palmer Radio Report – December 4, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).