If you’re still desperate to get that Facebook acquaintance something for their birthday or some kind of anniversary, the Social Network has instituted a new way to give. You’ll be able to pick up gift credit for the likes of Jamba Juice, Olive Garden, Sephora and Target, plucking what you’d like from the “gift cards and digital” category inside the existing Gifts tab, and stating an amount and the name of the lucky gift-getter. The friend will be immediately notified and a lovingly Facebook-branded card will be sent to their residence. The credit can be used immediately, reused and even hold multiple balances for the differing providers — ideal for the times you need fragrances, electronics and … olives. Balances can be monitored direct from your Facebook page or app, even updating and sending notifications when credit is being used.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.