Kickstarter is expanding its crowdfunding reach by launching a mobile app. It’s for iOS devices, and it lets users catch up on projects they’ve already invested in and find new projects to back. Those with existing Kickstarter projects can also use the app to manage their pages, including uploading status report videos. The redesign of the website’s interface for the app is aimed at smartphone ease and access. Kickstarter is blazing the trail for crowdfunding projects, with peers like Indiegogo close behind. Mobile net use, meanwhile, is skyrocketing, along with mobile commerce.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.