7-Up might be the uncola, and T-Mobile is, in many ways, now trying to showcase itself as the “un-Carrier” in a wireless world crowded by three bigger dogs than it. The company, currently sitting in a festive fourth place behind AT&T, Verizon, and Sprint (even with the proposed merger between it and MetroPCS, which awaits stockholder approval), has officially flipped the switch on one of its more ambitious plans to court new subscribers: The complete elimination of wireless contracts. You know, those, “you’re locked in for x amount of time” deals that you often sign when looking to upgrade your old and busted phone on the cheap. So how, then, does this process work in T-Mobile’s new world? First off, interested purchasers of new smartphones will still find they’re able to get a deal on their new devices — sort-of.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.