On Thursday, Amazon announced an initiative to help indie game developers promote and sell their games: the Indie Games Store. The dedicated storefront is a new category in Amazon’s Digital Video Games Store, designed specifically to help indie games for PC, Mac, and the Web get noticed. The store appears to be US-only, but if you don’t live there you should be able to get away with just putting in an American address. Most of the games are Steam downloads, so where you are in the world shouldn’t matter too much. In typical Amazon fashion, the company is celebrating the launch by offering features and promotions to encourage the embrace of the indie game scene: Indie Spotlight – The Indie Spotlight puts the focus on developers with Q&A and featured bios to give customers a glimpse of each developer’s style and personality. Amazon will feature a different indie developer every week starting today with Gaijin Games.