Shelly Palmer Radio Report – July 18, 2013

T-Mobile made waves in the mobile market recently when it ended cell phone contracts and changed the way you bought new phones: no more subsidies, but rather a down payment and small monthly installments. Its new program, ‘Jump,’ takes that strategy to the next level and gives you the option to get a new smartphone twice a year. While T-Mobile customers could already buy a new phone whenever they want, they’d be on the hook for the rest of the payments on their old device. Jump waives all future payments on your old phone and lets you start fresh with a new device. For ten bucks a month – plus a trade-in of your old device – Jump lets you get a shiny new phone twice a year. The new program won’t save you much – if any – money, and you can’t gift your old phones to family or friends once you upgrade. But if you want to make sure you always have the best phone on the market, hey, you might as well Jump.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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