Study: A Single Pin on Pinterest Earns 78 Cents on Average

PinterestPiqora, the third-party and unofficial marketing and analytics service for Pinterest, has revealed findings about how the visual bookmarking and curation site drives e-commerce, after analyzing 1,000 brands between February 1 to October 31 this year. It was found that on average during that period a Pin drives two site visits and six pageviews, and generates 78 cents worth of sales, up 25 percent from the fourth quarter of 2012. The study also found that a Pinterest Pin on average generates more than 10 Repins — that’s 100 times more than tweets, which on average get retweeted 1.4 percent according to a study from RJMetrics last year. According to Piqora, Pins tend to have long lifespans, with 50 percent of visits happening more than 3.5 months after the first pinning, and 50 percent of orders taking place after 2.5 months of pinning. Read the full story at The Next Web.