AudiWhen you rewrite the rulebook, people take notice. And when it comes to Audi, people are definitely taking notice. For more than a hundred years, Audi has stared adversity in the face and proven any naysayer wrong. This is what Audi is all about; this is truth in engineering. The most recent example out of Audi is the Sportback e-tron in its A3 Family.  The A3 Family – and, in particular, the Sportback e-tron – redefines the benchmark of sustainable mobility and gives you, the customer, a sporty and efficient experience. The concept features hallmarks of Audi’s recent design strategy, like the large grille, complete with ‘quattro’ identification, and chiselled flanks. Look closely and you’ll see the ‘e-tron’ signature on the door-sills, meaning there’s a plug-in hybrid drivetrain inside.  Outstanding performance, expert design and advanced drivetrain technologies come together in the A3 Sportback e-tron. A practical plug-in hybrid, the car provides quiet, efficient driving with zero emissions potential, all bundled inside an established family car.  No matter what type of car you’re looking for next, think Audi. The Sportback e-tron gets the equivalent of over 150 miles to the gallon while still boasting a 0-60mph time of just 7.6 seconds.

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Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark|ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living. For more information, visit

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"CES 2014 Self-Guided Tour Exhibitor: Audi" by @ShellyPalmer