Payment company Ribbon, which to date has offered a merchant-facing tool that allows its users to set up a quick-and-easy checkout page on their own sites or share checkout links via social media, is getting into the business of peer-to-peer payments, too. We first spotted this service while in development last November, when the company had put up a website teasing its forthcoming product as a way to instantly send money to friends over the web. On Wednesday, that service has arrived. Explains Ribbon CEO Hany Rashwan, the idea to move into person-to-person payments arose after watching how Ribbon’s current customer base was using the service. To date, the company has seen 10,000 merchants and non-profits sign up for Ribbon, including companies like Target and organizations like the American Cancer Society (Relay for Life), among many other smaller vendors.