Look out, Costco: Amazon is coming for you. Amazon it working on a new business called Pantry, which will help the company expand further into the consumer packaged goods market. Pantry’s set to launch sometime this year, and will be aimed at existing members of Amazon Prime. Launching with around 2,000 products you can normally find in grocery stores – like cleaning supplies, canned goods and beverages – Pantry will let you put as many items as you can into a set-sized box, up to a specific weight. The consumer packaged goods market is a massive industry in the U.S., and Amazon is looking to mark its territory. Online retailers have struggled to break into the market in the past, because a pack of Coke cans, for example, costs you as much as it costs Amazon to ship them to you. Encouraging you to put multiple items in a single box should help Amazon cover the shipping cost and get you what you need on the cheap.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Shelly Palmer Radio Report – January 10, 2014" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe