No matter which wireless carrier you choose, chances are good that you’re probably going to be gouged by a pretty high monthly bill. But thanks to Google Chrome’s mobile browser, you can use less data each month and maybe even save a few bucks. Google has a couple features in its browsers for Android and iOS that reduce your data consumption by up to 50 percent. Powered by Google’s servers, one feature optimizes and transcodes the images you see on websites to the WebP format, which requires fewer bytes than other, more popular photo formats, like JPEG. To enable this feature, head into the settings menu of Chrome, then select “Bandwidth.” You’ll see an option that reads “Reduce data usage.” Turn that to “on” and you’re ready to go! Also in “Bandwidth” is an option for preloading webpages. Chrome lets you choose always, never, or only on Wi-Fi. To save on data, set it to either option that isn’t “Always.” Happy browsing!

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Shelly Palmer Radio Report – January 20, 2014" by @ShellyPalmer

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