You probably know that you can set custom ringtones for different contacts on your phone, but did you know that you can set custom vibration patterns for them, too? As long as you have an iPhone running iOS 7, you can easily set this up and know exactly who’s calling you without looking at your phone. To try it out, go into your Contacts and pick someone you want to set a custom vibration for. Tap Edit, scroll down to Vibration and tap Default. Here, you can choose from a handful of preset vibration alerts, like ‘Heartbeat’ or ‘Symphony.’ If you want to set up your own tone, tap ‘Create New Vibration’ at the bottom. This is where it gets pretty cool. A meter starts rolling at the bottom. Tap – or hold – your finger on the screen to create the pattern you want. Play it back, and if you like it, save it and name it. Now you’ll know when to answer your phone – or let it go – without even having to look.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – January 27, 2014" by @ShellyPalmer

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