Ultra HD TVs are breathtaking to look at, but there’s a major roadblock when it comes to marketing them to a widespread audience: a lack of content. Amazon is looking to change all that, though, as the site is now shooting all of its original TV shows in 4K. Amazon kicked off its original content last year with shows like Alpha House and Betas, and the company plans to release 11 pilot episodes in the next few months. All shows green-lit for a full series will be shot in 4K, as will pilots for shows Amazon is testing. Neither Amazon Instant Video nor LOVEFiLM, the company’s sister streaming service throughout parts of Europe, currently support 4K streaming. Amazon may switch over to support 4K streaming soon, but the move may also be simply to future-proof its content. Amazon knows its feet are to the fire when it comes to 4K, because Netflix – which also kicked original content into high gear in 2013 – is currently testing 4K video streams.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

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"Shelly Palmer Radio Report – January 7, 2014" by @ShellyPalmer