Shelly Palmer Radio Report – January 7, 2014

Ultra HD TVs are breathtaking to look at, but there’s a major roadblock when it comes to marketing them to a widespread audience: a lack of content. Amazon is looking to change all that, though, as the site is now shooting all of its original TV shows in 4K. Amazon kicked off its original content last year with shows like Alpha House and Betas, and the company plans to release 11 pilot episodes in the next few months. All shows green-lit for a full series will be shot in 4K, as will pilots for shows Amazon is testing. Neither Amazon Instant Video nor LOVEFiLM, the company’s sister streaming service throughout parts of Europe, currently support 4K streaming. Amazon may switch over to support 4K streaming soon, but the move may also be simply to future-proof its content. Amazon knows its feet are to the fire when it comes to 4K, because Netflix – which also kicked original content into high gear in 2013 – is currently testing 4K video streams.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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