Last week, we reported on a new Verizon special called Verizon Max that was going to launch for a limited time on August 25 for unlimited data customers who want to participate in Verizon Edge, the upgrade-often, month-to-month plan that went live yesterday. The deal, which Verizon hasn’t exactly announced or promoted publicly, is live as expected for those with unlimited data. I hopped into my account moments ago, punched the “upgrade” button, chose the HTC One with Verizon Edge, and was almost immediately greeted with a pop-up message confirming that unlimited data no longer exists and that in order to participate, I’d have to go with a Verizon Max option. Yes, you read that right – you cannot keep unlimited data and use an Edge plan. At one time, we thought there was a chance that you could because with Verizon’s Device Payment Plan you could.