Adobe has joined President Obama’s ConnectED initiative to help bolster technology education in US schools. The company plans to contribute $300 million in software to teachers and students, including Photoshop Elements, Premiere Elements, Presenter, Captivate, and even EchoSign, which Adobe hopes will help improve schools’ administrative processes. “We believe in the power of media creation as a way for youth to express their creativity and build their skills for future success,” said Adobe CEO Shantanu Narayen. The company has also committed to providing training resources to educators across the US. ConnectED has now brought in over $1 billion in donations from tech businesses; Apple, Microsoft, and several US mobile carriers have already pledged support for the initiative. Adobe isn’t the only company joining today, either.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Adobe Donates $300 Million to Obama’s ConnectED Program" by @ShellyPalmer
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