Google on Wednesday announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing so, you can start receiving a new set of automatic detailed reports on things like day parts, destination URLs, and keyword positions. Google hopes this information will help advertisers make faster and better decisions about marketing their apps by showing how their search and display campaigns are performing and see what type of users are being driven to Google Play. These new reports cover both display and search campaigns, letting you: Check the Campaigns report to better understand users being driven into your app, and see how they use your app. Find out from the Day Parts report when users are interacting with your campaigns.