Shelly Palmer Radio Report – February 12, 2014

Have you ever wanted to send flowers to someone “just because”? A new company in northern California called BloomThat offers handwritten notes and flower delivery by bicycle in less than 90 minutes. Think of it like Uber for flowers. BloomThat recently raised a $2 million seed funding round as it aims to expand beyond the San Francisco area. BloomThat’s co-founder, Matthew Schwab, said he thought the process for sending flowers was too complicated, expensive and inconsistent. Schwab thought the process was SO bad, in fact, that people would only send flowers on special occasions – or when they messed up and needed to say they were sorry. Schwab and the team at BloomThat aimed to create an experience so simple and enjoyable that you’d be compelled to send flowers far more often. BloomThat’s freshly-cut bouquets – primarily featuring a garden aesthetic – typically cost between $35 and $60, without an additional delivery surcharge. While only available in California for now, BloomThat is headed to more areas in the coming months.



Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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