When Oyster launched last fall, it let you read as many books as you wanted for less than 10 bucks a month on your iPhone or iPad. Oyster recently launched a brand new children’s category on its service, featuring 100 new titles just added in a deal with Disney Publishing. The section gathers the new additions along with the children’s titles already available on Oyster, up through those categorized as “Young Adult.” The new section, which includes about 10,000 available titles, is far more than just “picture books.” While some picture books are available, almost all children’s titles on Oyster are text-based. This update is an important one for Oyster, as several other companies have launched similar services aimed at children since Oyster launched in September. Amazon’s Kindle FreeTime Unlimited and Epic both specifically target kids in the unlimited-reading market, so Oyster’s a bit late to the party. Will it catch up? Decide for yourself on your iDevice today, or Android in the coming months.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

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"Shelly Palmer Radio Report – February 17, 2014" by @ShellyPalmer