After signing a massive deal with Starbucks a year and a half ago, mobile payment company Square has landed its second major retail partnership: this time, with Whole Foods. The new deal puts Square Stands – complete point-of-sale systems powered by an iPad with Square’s payment system attached – in every Whole Foods location. The Square Stands won’t be found at checkout lines, but rather at the “in-store venues” – places like sandwich counters, pizzerias and coffee bars. These checkout locations will make it much quicker for customers just picking up lunch or dinner to get in and out, instead of having to wait on a regular checkout line with regular grocery shoppers. Square’s checkout process is a smart choice for these locations, as they seamlessly let you add tips or have your receipt emailed to you. Square Stands can currently be found in seven stores – including locations in New York, San Francisco and Austin – but will be expanding to other locations across the country soon.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Shelly Palmer Radio Report – February 19, 2014" by @ShellyPalmer