If you’re staying at the Aloft Hotel in Manhattan or Silicon Valley, you’ll soon have a brand new way to get into your room. These two Starwood Hotels locations are fitting all of their rooms with technology that will let you unlock your door by using your smartphone as a room key. The best part of all? You don’t even need to check-in at the front desk. Guests will get a message in the official Starwood app before they arrive, containing a virtual key that unlocks your hotel room via Bluetooth. The tech is compatible with all iPhones 4s and newer, as well as on Android phones running version 4.3 or later. While some hotel owners have found that many travelers prefer to talk to a person when they check in to a hotel, many others have been searching for ways to eliminate the traffic jams that can sometimes be found at a hotel’s front desk. Could this tech become a new standard in the hotel industry? We’ll find out when the feature rolls out this spring.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

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"Shelly Palmer Radio Report – February 4, 2014" by @ShellyPalmer