Shelly Palmer Radio Report – February 4, 2014

If you’re staying at the Aloft Hotel in Manhattan or Silicon Valley, you’ll soon have a brand new way to get into your room. These two Starwood Hotels locations are fitting all of their rooms with technology that will let you unlock your door by using your smartphone as a room key. The best part of all? You don’t even need to check-in at the front desk. Guests will get a message in the official Starwood app before they arrive, containing a virtual key that unlocks your hotel room via Bluetooth. The tech is compatible with all iPhones 4s and newer, as well as on Android phones running version 4.3 or later. While some hotel owners have found that many travelers prefer to talk to a person when they check in to a hotel, many others have been searching for ways to eliminate the traffic jams that can sometimes be found at a hotel’s front desk. Could this tech become a new standard in the hotel industry? We’ll find out when the feature rolls out this spring.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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