Already one of the most tech-savvy sports leagues, Major League Baseball is set to install thousands of iBeacons in ballparks around the country and will deck out about 20 parks – including stadiums in Boston, Milwaukee, Los Angeles and San Francisco –with about 100 iBeacons each by Opening Day. iBeacons can be found in every Apple Store in the U.S., and the NFL recently installed iBeacons at MetLife Stadium and in Times Square for the Super Bowl to help users get to entry gates and to find nearby tourist attractions. The iBeacons are designed to work with MLB’s At The Ballpark app, and every team that gets iBeacon installed can decide what users see and do — things like getting concession info or learning about loyalty and rewards programs. Major League Baseball already offers fully digital ticketing through the At The Ballpark app, so iBeacons are a logical next step toward making the league even more digitally friendly. Now all we need to do is wait for Opening Day…

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living. For more information, visit

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