Already one of the most tech-savvy sports leagues, Major League Baseball is set to install thousands of iBeacons in ballparks around the country and will deck out about 20 parks – including stadiums in Boston, Milwaukee, Los Angeles and San Francisco –with about 100 iBeacons each by Opening Day. iBeacons can be found in every Apple Store in the U.S., and the NFL recently installed iBeacons at MetLife Stadium and in Times Square for the Super Bowl to help users get to entry gates and to find nearby tourist attractions. The iBeacons are designed to work with MLB’s At The Ballpark app, and every team that gets iBeacon installed can decide what users see and do — things like getting concession info or learning about loyalty and rewards programs. Major League Baseball already offers fully digital ticketing through the At The Ballpark app, so iBeacons are a logical next step toward making the league even more digitally friendly. Now all we need to do is wait for Opening Day…

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

Share this post

Like it? Tweet it.

"Shelly Palmer Radio Report – February 6, 2014" by @ShellyPalmer