T-Mobile recently “outraged” BlackBerry’s CEO John Chen when the wireless provider emailed its BlackBerry customers, encouraging them to upgrade to an iPhone 5S with no money down. After an angry blog post by Chen, T-Mobile apologized for the email and offered BlackBerry owners a big-time trade-in credit if they wanted to upgrade their phones – $250 toward a new BlackBerry or $200 toward any other new phone. This move did lead to lots of upgrades – but didn’t lead to very many new BlackBerrys. The recently-ended promotion saw 15 times more BlackBerry trade-ins than usual, but 94 percent of those upgrades saw customers leave BlackBerry for another platform. Even with an extra $50 on the table to upgrade to a Q10 or Z10, nearly 19 out of every 20 upgrading BlackBerry owners decided to jump ship. Is this, once again, the beginning of the end for BlackBerry? Not quite. T-Mobile’s BlackBerry options are pretty slim, and Chen said his company would focus on AT&T and Verizon, where his company’s phones do much better.
Shelly Palmer Radio Report – March 19, 2014
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).