Tinder has sparked a fire in Hollywood. The mobile dating app has become popular among a set that has included Jamie Kennedy, Lindsay Lohan, Ashton Kutcher and Josh Groban. Celebrity use has increased to a point that Tinder plans to launch a verification program similar to Twitter’s checkmarks. Tinder CEO Sean Rad tells THR some of the photo-centric app’s high-profile users make few matches because people assume they are fake. Tinder requires users to create profiles through Facebook, but “sometimes celebrities use different names on Facebook,” he says while lounging in the lobby of the W Hotel in Austin during South by Southwest. “This will allow celebrities to enter Tinder in a different way.” Tinder was born out of a startup incubator run by Barry Diller’s IAC in 2012 and first launched on college campuses. The app has quickly become part of the pop culture lexicon and today boasts more than 750 million profile ratings and more than 10 million new matches a day.