Report: Google’s Android ‘Silver’ is Looking More and More Real

Android

The Android Silver project, which was rumored earlier this month, has on Tuesday been corroborated by four fresh sources, all of whom point to a major shift in Google’s mobile strategy. The Information reports that the current scheme of offering Nexus-branded handsets with Google’s unadulterated vision of the best Android user experience will be scrapped, to be replaced by a set of high-end Silver phones that will closely adhere to it. The change is both expansive and expensive, as Google is said to be planning to spend heavily on promoting these devices in wireless carriers’ stores and through advertising, essentially subsidizing the development and marketing costs for its hardware partners. In exchange for this new contribution, Google will gain tighter control over the software shipping on the selected phones.

Read the full story at The Verge, and the original report at The Information (paywall).

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