Apple and Google are Now Vying for Exclusivity in Mobile Gaming

Android vs. iOS

A long-running battle between Apple and Google for mobile dominance is spreading to the most lucrative genre of apps: videogames. The two Silicon Valley giants have been wooing game developers to ensure that top-tier game titles arrive first on devices powered by their respective operating systems, people familiar with the situation said. In exchange, Apple and Google are offering to provide a promotional boost for these games by giving them premium placement on their app stores’ home pages and features lists, these people said. Last August, for the launch of “Plants Vs. Zombies 2,” a highly anticipated sequel to a popular zombie-survival strategy game, publisher Electronic Arts struck a deal with Apple, which promoted the game prominently in its App Store, according to people familiar with the matter.

Read the full story at The Wall Street Journal.

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