Google Glass

Google Glass

Even if you don’t have a Google Glass Explorer invitation, you can soon get your hands on Google’s wearable computer. On Thursday, the company announced a limited promotion on April 15 that opens the doors to anyone in the U.S. to become an Explorer and get a pair of Google Glass with a free frame or shade. This news followed a Verge report that Google was considering such a promotion. Does this say anything about Google Glass in the consumer market? Perhaps. The company has steadily increased availability of Glass Explorer invites over the prior year, meaning that they’re less exclusive than they were prior. Some Google Play Music All Access subscribers, for example, could purchase Glass starting in December. At $1,500, these aren’t an impulse purchase, so I’m wondering if maybe nearly everyone who wants Glass at that price already has the product.

Read the full story at Giga OM, and the original report at The Verge.

Google Glass Promotion

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe