Netflix Announces Price Increase for New Customers, Plans to Come to US DVRs

Netflix

Our latest update on how Netflix is doing is here, and buried within the earnings details the company revealed two announcements that have been a long time coming: it’s raising prices for new customers, and it is (after years of rumors) going to offer service on cable-provided DVRs in the US soon. The price hike later this quarter will be for new members only and is expected to be a “one or two dollar” increase, while current subscribers will be grandfathered in at their current rates “for a generous time period.” The big question for Netflix? Now at 48 million customers strong (37.5 million in the US), can it push through a price hike without the customer losses it experienced the last time it changed pricing? In January it increased prices in Ireland by one euro per month and grandfathered current customers in at their existing price for two years, and says it saw “limited impact” as a result.

Read the full story at Engadget.

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