Target Expands Online Subscriptions Program to Take on Amazon

 

Target

Target has significantly expanded its subscription-based e-commerce service, first launched last fall as a response to Amazon’s popular “Subscribe and Save” program, by increasing the number of online items available for subscription purchase from just 200 to now 1,500. While the company’s original focus was on baby-care items, the now revamped service offers similar savings for other everyday purchases, including cleaning supplies, health and beauty aids, pet treats and training pads, grocery items, home and offices supplies, and more. The Minneapolis-headquartered retailer first debuted “Target Subscriptions” as a pilot program in September, with just 150 items related to baby-care, like diapers, wipes, training pants, and other regular purchases designed to appeal to new parents. Customers were able to order these items to be delivered in four, six, eight, ten and twelve-week installments.

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