Twitter announced on Thursday it is rolling out real-time interactive notifications on the Web. When someone engages with your account, you will now be notified if you’re using Twitter.com. The feature is rolling out “over the coming weeks.” More specifically, you will receive notifications if someone has replied, favorited, or retweeted one of your tweets. Furthermore, Twitter will also let you know when you receive a direct message or a new follower. These notifications are “fully interactive” according to Twitter, meaning you can reply, favorite, retweet, and follow right from the popup. That’s a big deal for the company, as it naturally wants to increase engagement as much as possible. If this all sounds like spam to you, don’t worry. On its Settings page, Twitter now also gives you options for choosing which notifications you want to see.