Facebook (iOS) is Testing Contextual Cards to Make Your News Feed More Exciting

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Facebook is taking a swing at suggesting contextual content to keep you surfing after you share. A new test on iOS surfaces related content cards including photos of restaurants you say you’re at, friends who’ve checked in where you did, photos of friends you check in with or mention in a status, and friends who listened to a song you just posted. The cards make News Feed feel alive. By reacting to what’s top of mind for users, Facebook could unlock new utility, entertainment, and monetization potential. The cards test is rolling out to a small subset of iOS users. How will the cards look? If you posted a status message or photo and tagged your friend Julia at Yosemite National Park, you might see the card on the left above. The card on the right could appear if you posted a status with the “watching Grand Budapest Hotel” action, and tagged your friends Jon, Jingbo, Greg, and Matt.

Read the full story at TechCrunch.

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