Lithium Technologies Lays Out Plans for Klout, Including Klout Scores for Products

Klout

If you’re wondering what Lithium Technologies is going to do with Klout, the social influence measurement startup that it acquired earlier this year, the company gave its first real hints on Wednesday at its LiNC user conference in San Francisco. I spoke to Chief Product Officer Tapan Bhat in advance of Wednesday’s announcements. Lithium helps businesses build online communities for their customers, and it made a number of product announcements. But there are two specifically that involve Klout. First, Lithium will start supporting “pop-up communities,” where Klout influencers can earn rewards through the Klout Perks program for participating. Bhat said that this approach makes sense for one-off events — for example, if a company is trying to create buzz about the launch of a new product, it can invite relevant influencers to try the product out and post images and commentary.

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