If you’ve ever tried to teach someone how to use their first smartphone, you know how frustrating it can be – it’s hard to resist the urge to rip the smartphone away and show them how it’s done. This may be a thing of the past, thanks to Sony’s Evolution UI. Evolution is an “intentionally hobbled” Android launcher that makes you perform basic tasks before you can use the device. When you start up a phone with Evolution for the first time, you’ll only have access to your dialer, text messages, browser and camera. To unlock more apps and features, you’ll need to earn them. Want to check out your app launcher? Quickly open and close five apps in a row. Right now, Evolution is just a research project with no timetable for release. If it ever makes its way to market, it would only ever make sense for users who have never held a smartphone or tablet in their hands. For everyone else, it would be incredibly frustrating.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

Like it? Tweet it.

"Shelly Palmer Radio Report – May 9, 2014" by @ShellyPalmer

600,000 subscribers and counting...

We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.

Subscribe