Your local Best Buy is about to get even more crowded. Sony is set to join other companies in building its own store-within-a-store at the huge retailer. Starting in May, the “Sony Experience at Best Buy” will come to 350 locations and be staffed by Best Buy employees with specialized training around Sony’s products. Home theater seems to be the primary focus; Sony says it will use the space to showcase its 4K TVs, 4K media players, surround sound systems, and consoles including the PlayStation 4 and PS3. Shoppers will be able to switch between Blu-ray and HD cable feeds when testing out Sony’s latest ultra high-def sets. Since TVs will get top billing, the Sony Experience will most often be found near Best Buy’s TV section — at least if the example shot if anything to go by.