Twitter Muting Feature

Twitter appears to be quietly rolling out a long-awaited, extra sneaky feature on its mobile app. Now, users have been reporting a new option that lets you “mute” certain users. In other words, a totally undetectable unfollow. You can already mute certain users (along with keywords and hashtags) in the Twitter-acquired desktop app, Tweetdeck, but until now, it’s been virtually impossible to do the same with mobile or browser version of Twitter. While blocking is always an option, you can’t unblock someone without having to refollow them—thus alerting them to the fact that you blocked/unfollowed them in the first place. This way, though, if someone is going on a brief emotional rampage, you can quietly turn them off, wait until they’ve tired themselves out, and then turn them back on without the offending tweeter being any the wiser.

Read the full story at Gizmodo.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Twitter (Mobile) Will Now Let You Mute Other Users" by @ShellyPalmer