Nook HD

Nook

Barnes & Noble will divide itself into two companies, one dedicated to the tanking Nook hardware business and the other the more profitable —but still struggling— brick-and-mortar book-retail operation. As Barnes & Noble CEO Michael Huseby explained today in its 2014 fourth quarter earnings: “We have determined that these businesses will have the best chance of optimizing shareholder value if they are capitalized and operated separately.” The move concludes a long, bumpy fall from grace for what was once America’s largest bookseller chain, which launched the Nook in 2009 as a surprisingly sophisticated competitor to Amazon’s Kindle. Ultimately, Amazon won out as the preferred e-reader for Americans, and Barnes & Noble’s attempts to offer a Nook Tablet also resulted in massive sales losses, leading to the ouster of its CEO in 2013. And if there’s a turnaround in store for the Nook hardware division, it remains far from view.

Read the full story at The Verge, and the original report at MarketWatch.

Top Stories

Share this post